LIANZA workshop: Lobbying & advocacy 

Monday 2 April , 9am-4pm
Seminar room, National Library of New Zealand, 8 Stanley Street, Parnell
Auckland  , Auckland 
$116.73 (subsidised LIANZA member rate), $253.00 (non-member)

Advocacy is one of LIANZA’s three key strategies for the Association’s work 2011-2014. 

Advocacy is a high priority for all of us in the current economic environment we work in and LIANZA Council has decided to subsidise the Lobbying and Advocacy workshops to be presented by Sue McKerracher in April this year. 

The subsidy will be $5,000 and this means that we are able to offer LIANZA members a $60 reduction in the fee and we hope this will make it easier for more of you to participate in the workshops offered.

The morning session is for libraries with direct community contact (public and school). The afternoon session is for libraries serving specific user groups (academic, government, health, business and other specials).

Full course information is below.  Please click on the links to register online.


9.00am – 12.00pm  Libraries with direct community contact (Public and School libraries)

1.00pm – 4.00pm    Libraries serving specific user groups (Academic, Government, Health, Business and other special libraries)


Course content
The three-hour workshop will include an insider’s guide to successful lobbying and advocacy; how to develop and use ‘killer facts’ and how to create a situation where the only possible response is ‘yes’.

The content is the same in each workshop but so that participants are of a similar mindset, we’re suggesting that people from libraries with direct contact with the community (public and school) attend the morning session and people from libraries serving specific user groups (academic, government, health, business and other specials) attend the afternoon sessions.


Presenter biography

Sue McKerracher is a marketing and communications specialist, who worked with the British Library and Museums, Libraries and Archives Council in England.   From 2003 to 2005, she was contracted by MLA and the Department for Culture Media and Sport to develop and action a marketing strategy for English public libraries.

Now based in Victoria, she has been involved with several ALIA public library initiatives, including the creation of a vision and national framework. She has produced a report on teenage literacy for the State Library of Victoria entitled Keeping Young Australians Reading and she is currently engaged by a consortium of state and territory libraries and public library associations to deliver the National Year of Reading 2012.

Sue ran the ALIA Every Member an Advocate campaign in 2010, presenting to library groups in every state and territory.  Together with the founder partners, she helped secure more than $1.5m in funding for the initiative.


Close-off for registrations – Friday 23 March.