He rangahau minenga: Te whakamahi ā-ipurangi i te reo Māori ki ngā pae ipurangi ahurea o AotearoaAudience research: Use of te reo Māori on Aotearoa New Zealand cultural websites
I te tau 2023, e toru ngā tōpūtanga o te rāngai ahurea ā-motu i hiahia ki te rangahau, ki te whakamahere, me te whakapai ake i te whakamahinga me te horanga o te reo Māori puta noa i ā rātou pae tukutuku.
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In 2023, three organisations from the national cultural sector wanted to research how to plan and improve the usage and presentation of te reo Māori across each of the organisations’ websites.
As part of their commitment to Maihi Karauna, the vision for revitalising the use of te reo Māori, Te Rua Mahara o te Kāwanatanga Archives New Zealand, the National Library of New Zealand Te Puna Mātauranga o Aotearoa, and Museum of New Zealand Te Papa Tongarewa commissioned Indigenous Design and Innovation Aotearoa (IDIA) to help them understand how to approach the usage and presentation of te reo Māori across their websites to create a welcoming experience and enhance mana for te reo Māori speakers with varying levels of proficiency.
In addition to wanting to understand how to plan and improve each organisation’s website to meet the audience needs arising from the research findings, a key goal was to make the research methodology and findings available to broader Government, heritage, and GLAM sector organisations to aid others who wish to improve representation of te reo Māori on their own websites.
Below you will find the findings of the 2023 research. This page will be updated as additional plans and resources are confirmed.
For more information, please contact digitalchannels@tepapa.govt.nz
Read the reports
Use of te reo Māori online - Executive Summary (111.18 KB)
Use of te reo Māori online - High-level summary report (2.28 MB)
Watch the video presentation
Last updated 18 Sep 2023
